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Display and Interaction

In 2016, O-film started to establish Display and Interaction Business Unit and started to march into AR/VR field.

Basing on its technical advantages in optical and photo-electronic fields, Display and Interaction BU established extensive cooperation with leading enterprises in AR/VR field. It has finished investment in uSens (a technology company situated in Silicon Valley). Currently, it is investing in Nurulize ( a technology company situated in America's Los Angeles) and kept close strategic cooperative relations with them. Meanwhile, it also invested in ODG and will conduct extensive cooperation with them in VR/AR field in the future.

AR/VR is currently a popular entrepreneurial field and is very likely to become the next major computing platform. A war will erupt in this market soon. According to the Global Augmented Reality and Virtual Reality Expenditure Semi-annual Report recently issued by the market research firm IDC, brand-new cheap hardware equipment makes it possible for AR/VR technology to be used by more and more companies and individuals. Developers will create numerous new user experience for these equipment in the next few years, which will completely change the working mode of many people. It is possible that the compound annual growth rate of the revenue derived from global AR & VR market is going to reach 181.3 percent from 2015 to 2020. Its revenue will reach 162 billion dollars in 2020. The sales revenue of AR/VR hardware is predicted to account for over half of the world's total revenue before 2020.

According to our research in VR/AR field, there are tremendous market opportunities for VR/AR technology. The deployment in VR/AR field is going to improve our overall competitiveness, which fits our strategic development needs and have important practical significance and market prescience.

Augmented reality

Augmented reality is a technology that calculates real-time 3D image information. It aims at making it possible for virtual world and real world to interact on the screen. AR can be extensively applied in the fields of military, medical treatment, construction, education, engineering, film and television, entertainment.

O-film has reached agreements in investment and cooperation with OSTERHOUT DESIGN GROUP (ODG), a world-leading AR technology company situated in Silicon Valley. O-film has invested over 20 million dollars into this company. Meanwhile, O-film and ODG have researched, developed and manufactured this AR device in Nanchang, China.

It took ODG over 10 years and a thousand millions of dollars to bring the technology that is originally used in military into consumer electronic field. Weighing only around 100 grams, AR glass R-9 is expected to replace smart phones and become essential products for correspondence and communication in people's daily life in the near future.

Virtual Reality

Virtual Reality (VR) is also called artificial environment. It could simulate a 3D virtual world with computer to provide users with simulated sensory experience like they are actually on the scene. This technology enables users to observe all the things in the three-dimensional space in time without limitation. VR can be applied to entertainment, medical treatment, construction, industrial simulation and many other fields.

Basing on its technical advantages in 3D camera modules, Display and Interaction BU has established extensive cooperation with VR hardware manufacturers, VR content suppliers and VR system suppliers since 2016. We have already completed the investment in uSens, a technological company based in Silicon Valley. And the investment in Czvv is in plan. Besides, we maintained close strategic cooperative relations with world-leading VR technological companies such as uSens, Nurulize and Czvv simultaneously.

uSens is a company that provides VR/AR three-dimensional human-computer interaction technology. Currently, this company has already developed the first generation of VR product "Impression Pi" and human-computer interaction platform Fingo that can be applied to mobile phones.

Czvv focuses on intelligent wearable device (HMD) and R&D in VR field. It possesses over 10 years of experience in VR technology, the company is one of the earliest domestic companies engaging in VR industry. Meanwhile, it's also one of the earliest teams at home to commercialize the concept of VR and build an operation mode.

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